Your goal is to show up in the search results of the smart feed. Next to the quality of visual images, they are absolutely essential for attracting your target audience. Keywords are an important part of your overall Pinterest strategy. Users utilize the search bar to discover content Pinterest uses keywords to deliver the results the audience wants to see. Pinterest operates as a search and discovery tool like a search engine. Other platforms are primarily passive-you allow the medium to show you what it thinks you want to see. Pinterest is a very different type of social media platform. Are you using keywords in your Pinterest marketing strategy? I explain how to get started using keywords to drive traffic to your site.
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